Today we started off with a lecture from the chief executive of the Public Relations Institute of Ireland, Gerry Davis. We discussed the history of PR in Ireland, the background of PRII and the challenges in the industry today. It was really interesting and he was a good speaker. I'm lucky that I got his presentation to cover for our web project.
Afterward, we visited Ogilvy and Mather, an international advertising agency that is based in Dublin. We met with a strategic planner and digital media expert from the agency, and learned about several of their campaigns such as Health Service Executive's young adult mental health campaign. Although it was nice of them to donate their time, they seemed mildly bored with their own presentation and I didn't really learn anything new.
In the afternoon, we went back to Grafton Street to do some tourist-y shopping. Along the way, we went through Temple Bar and stopped at this amazing little bakery for lunch. It was so good! During our shopping, we also took some time to take pictures in Saint Stephen's Green, which turned out really great. However, just as we were about to leave, it began to pour. Within minutes we were soaked! I really found out what Irish rain can be like today. But after a while, it cleared cleared up and was dry again.
For dinner, Maggie, Ryan and I went to The Bull and Castle for our first official fish and chips. It was so good! Even though I'm not really a fish person, I really enjoyed it. It may have even been my favorite meal so far.
Tomorrow should be pretty exciting as well - we're going to the embassy to meet Ambassador Rooney!
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